This festive season, the gig economy is set to expand by 25-30%, with e-commerce sales projected to soar by 35%. No surprise that it is due to massive sale events like Flipkart’s Big Billion Days and Amazon’s Great Indian Festival. With this surge, demand for logistics roles, especially delivery agents, is on the rise. Traditionally, these roles have been dominated by men. However, companies like Ecom Express are breaking barriers by making strides toward a more inclusive and diverse workforce. They are creating unprecedented opportunities for women, which shows through the rise in women delivery agents at Ecom Express.
Ecom Express empowers women delivery partners
Ecom Express, India’s foremost pure-play B2C e-commerce logistics provider, is at the forefront of gender inclusivity in the logistics sector. Recognising the potential of the festive season as a prime hiring period, Ecom Express is leveraging this time to bring women into logistics roles that offer flexibility, independence, and the opportunity to earn and grow.
For women, balancing multiple responsibilities—family, education, or otherwise—in gig roles presents an accessible and manageable career choice. As Swati Mor, Chief Human Resources Officer at Ecom Express, shares, “This season symbolises resilience and strength. Our female delivery partners, along with in-office employees, are proving their excellence in this dynamic field. We are committed to supporting them by ensuring safe and empowering work environments where they can thrive.” This focus on supporting women reflects the company’s broader Diversity, Equity, and Inclusion (DEI) mission, designed to empower a workforce where women feel valued and safe, not just during the peak season but year-round.
Women delivery agents at Ecom Express: A commitment beyond festive hiring
The company’s commitment to inclusivity and gender diversity is not limited to seasonal needs. As of March 2024, women represent nearly 6% of the company’s total workforce, with nearly 10% in essential roles. Through active recruitment and support of women in logistics, Ecom Express is challenging traditional norms. They are encouraging more women to explore the logistics industry.
Establishing all-women delivery centres across India
Ecom Express is particularly proud of its innovative initiatives that have paved the way for women to thrive in logistics. In 2021, the company launched its first all-women delivery centre in Delhi. It was a bold step towards empowering women and promoting financial independence. The success of this initiative led to another milestone in 2022 with the opening of an all-women delivery centre in Trivandrum, Kerala. It was the first in the southern region and the seventh across India.
These all-women centres are much more than operational facilities; they are hubs of empowerment. They are entirely staffed and managed by women, with women in key roles like Delivery Center Head, Supervisor, and Delivery Associates. Ecom Express has expanded this initiative across the country with similar centres in Jaipur, Phagwara, Imphal, and Ranchi. Each centre plays a vital role in challenging stereotypes and providing women with financial independence, a sense of purpose, and a stronghold in a traditionally male-dominated industry.
With more than 2,000 women employed across its processing facilities, hubs, fulfilment centres, and delivery operations, Ecom Express is redefining what it means to be a logistics leader in India. In many of these centres, the workforce is as high as 50% women. It is a significant benchmark in an industry where gender diversity is often lacking.
Prioritising safety and inclusivity for women delivery agents at Ecom Express
Ensuring a safe, supportive environment is paramount for Ecom Express, especially in an industry where logistics roles are typically high-paced and physically demanding. To support its women workforce, Ecom Express has implemented several safety measures. These measures include a dedicated helpline, multiple feedback channels, and ongoing awareness programs to ensure concerns are heard and addressed promptly. Such steps are essential for creating an environment where women feel both valued and secure. It also allows women delivery agents at Ecom Express to focus on their roles with confidence.
The final thoughts
With the continued rise in gig hiring and e-commerce demand, women delivery agents at Ecom Express are meeting the needs of the peak festive season. They are also carving a niche for themselves in logistics. This initiative by Ecom Express underscores the idea that the logistics sector, much like any other, can—and should—be inclusive of women. By championing all-women delivery centres and committing to an inclusive workforce, Ecom Express is empowering over 2,000 women. They are also setting a powerful precedent in the industry. Ecom Express sets an example by showing that logistics can indeed be a space for everyone.
At Changeincontent.com, we are driven by a commitment to foster genuine inclusivity, empowerment, and opportunities for women in every field. Ecom Express’s initiatives resonate with our mission to highlight stories that inspire systemic change. Moreover, they are promoting environments where all individuals feel valued, secure, and empowered. Together, through these stories, we hope to advocate for a world where inclusion is not just a goal but a profoundly ingrained reality.
Disclaimer: The views expressed in this article are based on the writer’s insights, supported by data and resources available both online and offline, as applicable. Changeincontent.com is committed to promoting inclusivity across all forms of content, which we define broadly to include media, policies, law, and history—encompassing all elements that influence the lives of women and gender-queer individuals. Our goal is to promote understanding and advocate for comprehensive inclusivity.
