Why brands need to rethink sexist language in advertising campaigns: ‘Grow Some Balls’ is not the way by Anagha BP October 17, 2024 by Anagha BP October 17, 2024 PUMA’s “You Need Balls” campaign, which seeks to celebrate women in sports, misses the mark by using sexist language that reinforces harmful gender stereotypes. Changeincontent critiques this outdated approach and …
